“I have the most beautiful job in the world.”
James has strong roots in agriculture, the Frost family having been farming in the South of England for generations. Growing up in Dorset, he was born with an inherent empathy for nature and agriculture. On leaving school he spent seven full and exciting years in the army, which awakened his adventurous side in places such as France, Nepal and Iraq.
In Münster, Germany, he met his wife to be, Ann von Fürstenberg and began his life’s project at Quinta de Sant’Ana in 1992. He was taught the wine-making basics by neighbouring farmers and made his first vintage the following year “the traditional way”. But on getting better acquainted with the soils, climate and topography, he soon realised that there was real potential for wines of sublime quality.
For James, taking up this opportunity meant he could make his dream of producing his own wine come true. He devotes himself to the wines with great vision, fondness and almost fatherly affection: in the vineyard, the cellar and – of course – in the glass!